Australian rugby has pulled off a stunning financial turnaround, banking a record surplus on the back of the blockbuster British & Irish Lions tour.
Rugby Australia confirmed a A$70-million (R825-million) operating surplus following its annual general meeting, marking a dramatic shift after years of losses.
Chief executive Phil Waugh hailed the result as a defining moment for the code.
“We are delivering on our promise to reset the game’s finances, restore pride and set a new strategic course for Australian rugby,” he said.
“A period of resilience has transitioned to an era of opportunity and Australian rugby, with its dedicated team and well-defined strategy, is well-positioned to capitalise on it.”
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The once-in-12-years Lions tour proved the game-changer.
Nine matches – including three Tests – drew massive crowds and thousands of travelling fans, helping drive a financial boom that has reshaped the sport’s outlook in the country.
More than 370,000 supporters also turned out for the Wallabies’ seven home Tests in 2025 – a record for a non-World Cup year.
And the cash boost may only be the beginning.
Rugby Australia is expecting a further windfall of between A$70-million and A$100-million from hosting next year’s World Cup, with a dedicated investment fund set up to manage the influx.
Chairman Daniel Herbert believes the governing body is finally on the right track.
“There is still much work ahead as we build a successful and sustainable model for Australian rugby.
“But, given the great strides we have made in recent years, I am more confident than ever in the strategic direction and delivery of our great game at all levels.”
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The financial rebound comes after a difficult period for the Wallabies, who have battled to compete for attention against the dominance of Aussie rules and rugby league.
– AFP
Photo: Mark Metcalfe/Getty Images
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