SA Rugby and the Canal+ Group have held talks on strengthening their partnership with SuperSport.
Executives from SA Rugby met with Canal+ representatives at MultiChoice’s offices in Randburg last week, where the parties discussed plans to continue working together to bring rugby closer to fans through their existing broadcast agreement.
The meetings formed part of a series of information-sharing sessions aimed at aligning the long-term strategies of the organisations and ensuring a shared approach to delivering rugby coverage to viewers across the continent.
Beyond live matches, discussions also focused on expanding the viewing experience through storytelling, digital platforms and immersive content that can give supporters deeper insight into the sport.
With SA Rugby preparing for a packed calendar of international fixtures from 2026 – involving the Springbok men, women, junior teams and the sevens programme – the broadcaster partnership will play a key role in bringing the action to audiences across Africa.
SA Rugby CEO Rian Oberholzer said the long-standing relationship with SuperSport remained central to the organisation’s broadcast strategy.
“SuperSport has been at our side for decades, bringing rugby fans all the action, including Rugby World Cups, and we’re excited to continue this journey with them.
“We had very fruitful discussions with Canal+ leadership in Johannesburg and, along with them, we are very excited about the road ahead.”
ALSO: ‘Nations Championship more than a tournament’
Rendani Ramovha (above), Canal+ director for sports content in English and Portuguese-speaking Africa, said rugby remained an important part of the broadcaster’s offering.
“As part of Canal+ Africa and the Canal+ Group, we are proud to be able to enhance our existing partnership with SA Rugby.
“Rugby plays an important role in the sports package we deliver to our Canal+ Africa SA Pay-TV audience and the partnership with SA Rugby is crucial to delivering the very best in local and international rugby.
“We are excited to engage with the rugby governing body to find ways to deliver the sport to audiences across many different touchpoints: linear television, streaming, digital and social media.
“The robust and engaging discussions were aimed at ensuring that the viewer gets the ultimate rugby viewing experience, courtesy of this SuperSport partnership. We cannot wait for the viewers and DStv subscribers to experience all that we have in store this year, leading up to the Springboks’ title defence in Australia next year.”
Photo: Gallo Images
The post SA Rugby, Canal+ discuss SuperSport future appeared first on SA Rugby magazine.
