The UK’s most-wanted toys for Christmas 2025 have been revealed — from a parent-controlling helmet to interactive Stitch dolls and creative craft kits.
The UK’s top 15 Christmas toys predicted to be most in demand have been unveiled, highlighting a mix of tech, nostalgia, and creativity.
Among the most talked-about is the “Human Controller” by Tomy Toys, a digital game where kids can guide their parents’ movements through a vibrating helmet.
Also on the list are the interactive Disney Stitch plush, LEGO’s One Piece Pirate Ship, and Mattel’s Hot Wheels F1 Grand Prix Circuit.
Experts say licensed brands and “kidult” collectibles continue to drive the €4.5 billion UK toy market, with Christmas sales expected to reach around €1 billion this year.
